With new AI Overviews, enhanced planning and research capabilities, and AI-organized search results, Google’s custom Gemini model is taking the hassle out of searching, making it more intuitive and efficient than ever.
For the past 25 years, Google has continuously evolved and reimagined what Search can offer, navigating multiple technological shifts to help users find the best information on the web. With a refined approach to information quality and a vast knowledge base covering billions of facts about people, places, and things, Google Search provides reliable information at lightning speed.
Now, with the introduction of generative AI, Google Search can do more than ever before. Whether you need to ask a quick question, conduct in-depth research, or plan a complex project, Google will handle the heavy lifting for you. This is all powered by the new Gemini model, tailored specifically for Google Search. By combining Gemini’s advanced capabilities—such as multi-step reasoning, planning, and multimodality—with Google’s robust search systems, users can now enjoy a significantly enhanced search experience.
Get Quick Answers with AI Overviews
Sometimes you need information fast but don’t have the time to sift through pages of content. AI Overviews in Google Search can do this work for you, providing concise answers right away.
Since its introduction in Search Labs, AI Overviews has been used billions of times. Users appreciate how it offers a quick snapshot of a topic along with links for further exploration. Feedback shows that AI Overviews make users more engaged with Search, increasing their satisfaction with the results.
Starting today, AI Overviews will roll out to users across the U.S., with more countries to follow soon. By the end of the year, Google aims to make this feature accessible to over a billion people. With AI Overviews, users are exploring a broader array of websites and finding useful answers to more complex questions. The links included in these overviews receive more clicks compared to traditional web listings. As this feature expands, Google will continue to prioritize driving valuable traffic to publishers and creators. Ads will still be clearly labeled and displayed in designated areas on the page.
Customize Your AI Overview
Soon, users will have the option to tailor their AI Overviews by simplifying the language or providing more detailed breakdowns. This feature will be particularly useful for those new to a topic or for parents trying to explain complex subjects to children in a more digestible way.
Ask Complex Questions with Ease
With the Gemini model’s advanced multi-step reasoning capabilities, AI Overviews can handle increasingly complex questions. Rather than breaking down a question into multiple searches, users can ask a detailed, multifaceted query all at once.
For example, if you’re searching for a yoga or Pilates studio that’s popular among locals, conveniently located for your commute, and offers discounts for new members, you can simply ask, “Find the best yoga or Pilates studios in Boston, show me details on their intro offers, and walking time from Beacon Hill.” The AI will provide a comprehensive answer, combining all these criteria into a single, organized response. These multi-step reasoning capabilities will soon be available in AI Overviews within Search Labs for English queries in the U.S.
Plan Ahead with Google Search
Beyond answering complex questions, Google Search can assist with planning. The integrated planning features allow users to create detailed plans for various activities, starting with meal and vacation planning. For example, searching for “create a 3-day meal plan for a group that’s easy to prepare” will generate a starting point with diverse recipes from across the web.
Need to make changes? You can easily request adjustments, such as substituting a dinner option with a vegetarian dish, and Search will customize your plan accordingly. You’ll be able to quickly export your finalized meal plans to Google Docs or Gmail. These planning features are available now in Search Labs in English in the U.S., with more categories like parties, date nights, and workouts to be added later this year.
Explore AI-Organized Search Results
When looking for inspiration or new ideas, it can be challenging to sift through numerous options. Google Search will soon use generative AI to brainstorm with you, creating an AI-organized results page that makes it easy to explore various possibilities.
These results will be categorized under unique, AI-generated headlines and will feature a wide range of perspectives and content types. Initially, this feature will appear for English searches in the U.S., starting with dining and recipes, followed by categories like movies, music, books, hotels, shopping, and more.
Search with Video and Get AI Assistance
Google Search is not limited to text-based queries; it also understands the visual world around you. With advancements in video understanding, Google is taking visual search to the next level by enabling users to ask questions using video.
Imagine buying a record player from a thrift shop that isn’t working correctly. Instead of struggling to find the right words to describe the issue, you can use a video to show the problem, such as the needle arm drifting unexpectedly. Search will provide an AI Overview with troubleshooting steps and relevant resources, saving time and effort. Video-based search capabilities will soon be available for Search Labs users in English in the U.S., with plans to expand to more regions in the future.
Conclusion
These enhancements are just a glimpse of how Google is reimagining Search by combining its best current features with the advanced capabilities of the Gemini model. Soon, Google will handle not only searching but also simplifying, researching, planning, brainstorming, and more, making it easier than ever to find the information you need and get things done.
